Located in Boston, McCall & Almy is one of the leading brokers in the field of commercial real estate. After 25 years in business, it was time for a re-brand. I designed a new logo along with all new collateral. The angles of the iconic Zakim Bridge aligned perfectly with the new logo and in turn could position this firm to in essence "own Boston". Some fresh thinking in their sales communications was needed as well. A branded slinky to talk about Lease Flexibility. Then boxing trunks for another mailer to let prospects know that nobody would fight harder for them. Ideas that stand out. And that is the McCall & Almy difference, too.
Talbots, the iconic retailer of timeless women's fashion, needed a brandmark and some communications to launch a new wellness program for their employees called Fit for Life. The program has four different "Life Pillars" (Physical Wellness; Financial Stability; Personal Life; and Professional Development). I took the classic Talbots font, incorporated in the red color from its iconic red door, and gave this program a contemporary and happy personality. The four circles for the word "Life" could be clicked on to get more info on each pillar in digital applications. When your mind, body and spirit are aligned, your life is in perfect balance. And that makes for one content employee.
Renaissance Physicians Organization is one of the largest doctor-owned and operated Independent Physicians Associations (IPA) serving Greater Houston. As a leader in patient-centered care, they needed branding that conveyed a wide network of the 13 communities they serve along with a return to the idea that the neighborhood doctor is back. Goodbye to impersonal healthcare. The tagline says it all. And what better way to drive that home than to give out fun, branded frisbees at community events.
The Vallee Foundation was established in 1996 by Bert and Kuggie Vallee to promote a collegial community of international scientists, enhancing scientific collaboration, and fostering advancements in medical education and biomedical research. For this re-branding I used a stylized “V” logomark in a series of interconnected graphic shapes. The focal point of this “V” is a central green triangle, meant to symbolize a valley, which plays directly off the origin of the founder's surname. A fertile green ground—which can in turn, symbolize The Vallee Foundation itself. A place where fertile, scientific minds come together to meet and share ideas. I also use the center triangle as a typographical dingbat to accent and call out important information as well as a design element to end paragraphs of text. Triangular and network-connected support graphics are used throughout all communications, whether it be for their holiday card or their Symposium brochure.
Every year since 1960, Johnson & Johnson has held a special awards ceremony for the top scientists from all over the world that have been chosen to receive the Johnson Medal, one of the most prestigious awards a scientist can receive and the company's highest honor for innovation. Whether it be for work on a new drug, a consumer product or a medical device, the Johnson Medal Scientists are an elite group. The theme of the 2015 ceremony was "Rock Stars of Innovation". Here are the logos I presented for consideration. After careful review, they decided they wanted me to incorporate a guitar into the mix. So the first logo shown here was the winner. Along with the medal, I suggested they give out tee-shirts with the logo, with the back of shirt listing the past and present award show dates/locations (i.e. “world tour” style). And in true rocker fashion, to also include custom J&J tattoo sleeve/arm stockings for a fun giveaway during the show to get everyone into the spirit.
From getting scientists to feel like rock stars to real rock stars themselves comes this business card that I designed for the Rock & Roll Hall of Fame's Event Planning team. These unique, highly-custom cards look like mini vinyl records sleeved in mini album covers. A round business card, especially in this special format, will excite people into thinking how special their own event could be. The perfect attention-generator that would make anyone feel like a star.
Insulet Corporation is an innovative medical device company based in Billerica, MA that develops, manufactures, and sells insulin delivery systems for people with diabetes both in the United States and internationally. The company offers the Omnipod System, a two-part insulin delivery system that includes a small, lightweight Pod worn on your skin, and a handheld Personal Diabetes Manager, which delivers insulin wirelessly. Named one of Forbes Most Innovative Growth Companies, I have developed numerous logos for their many different programs, yet all under their existing brand guidelines of fonts and colors.
An up-and-coming dress designer needed to launch her brand of high-end, custom dresses meant for the female executive who leads a hectic lifestyle. Her idea was to have this dress line be simple, chic, and elegant yet also be strong and bold, with smooth seams and a perfect fit. Empowering the wearer to be fearless, invincible, and ready for the daily battle for survival by looking as polished at 5pm as she did at 9am. She envisioned her dresses to act as suits of armor and the women wearing them, warriors. With fabrics that could withstand a busy workday and beyond. Where a woman can stand up before a group and lead a presentation—carefree and confident—without a single worry about smoothing or tugging or pulling an ill-fitting dress. And instead, concentrate on the business at hand. The designer's first name is Brittany so she suggested I incorporate the symbol of the French coat of arms for Brittany, France. It happens to be the pointed tail of an ermine, an animal so highly-regarded for the beauty of its coat, that the pristine white fur with black-tipped tails adorned the capes of kings and queens. That is the origin behind her company name. All this led her brand to a tone of royalty and heraldry. Rich, jewel-toned dresses, fit for the most regal of modern-day warrior queens. Logo design had to be a fine-line dance between elegance and strength, seeing dress forms as suits of armor, needles would act as swords, crowns, black triangles, shoulder plates and simplicity. Distinct and above the fray. That is the Ermine Woman. Slay.
The Ali Fund was an organization started by my friends Chris and Julie Hayes in memory of their daughter Alison who passed away at the age of one from a rare form of childhood cancer. This fund, and the Tour de Hope cycling event, was established to raise money and give back to The Floating Children's Hospital at Tufts Medical Center where Ali was treated. I used a balloon in the logo because she loved them. The fund raised nearly a quarter of a million dollars and provided services that directly benefited the young patients and their families. I also did a logo to commemorate the fifth anniversary of the ride.
A variety of other logos I've done. The one in the middle was done for a friend's women's golf league.
